Franchising How To Boot Camp: The Fast and Easy Way to Learn the Basics with 241 World Class Experts Proven Tactics, Techniques, Facts, Hints, Tips and Advice by Lance Glackin

Author:Lance Glackin
Language: eng
Format: epub
ISBN: 9781486432752
Publisher: Emereo Publishing
Published: 2012-11-11T05:00:00+00:00

Richard Ungaro

Franchising Growth 2009

In-spite of the current economic climate, franchising remains resilient. The focus of franchising is the documentation and replication of proven and profitable best practice. It is on this system that franchising growth is secured for customer, franchisee and the franchisor who owns the brand and know-how.

Current advancements in the UK economy are promising. UK consumer confidence is at its highest level for over a year, according to a poll carried out by Gfk NOP market research. The survey showed that consumer confidence is now just behind the level of April 2008, and that confidence in the general economy is at its optimum level since August 2007. "This is now the third consecutive month that we have seen a rise in the index - suggesting a definite upward trend - and it's largely driven by the public's perception that the next twelve months will be better for both our own personal finances and particularly for the economy in general," said Rachel Joy from Gfk NOP.

In addition, job losses dropped sharply from approximately

47,000 to 7,000 from the start of 2009 to mid-April, according to

data collated by Warwick Business School. The business school found there were approximately 24,000 job losses in the four

263

weeks to mid-December, 47,000 in the first month of 2009,

24,000 in March and just 7,000 in the four weeks to April 12th. If the Warwick figures provide an accurate predictor then the labour market could recover sooner than economists have predicted.

"Although the data are not an indicator of unemployment per se, I think the steep fall in the 'announced job losses' gives a pretty good indication that the labour market is recovering somewhat," said Thomas Prosser, a Warwick University researcher.

This news is timely for franchising growth and franchisee traders on the forefront of the UK economy. With redundancies slowing and consumer confidence rising, proven franchise brands and their franchisees should benefit moving into the spring of

2009.

Nick Strong is MD of Select Your Franchise and a leading Franchise Expert in the UK Franchise Market. Read more in Nicks Franchise Blog or visit our Franchise Opportunities site to find out more about Select Your Franchise.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.